THE SO SYNCD SISTERS
A letter from Jess and Lou
Our story began one night in London’s Soho. We were two sisters, Jessica and Louella Alderson, drinking cocktails and pondering why modern dating is so hard. So many people were going on dates without feeling a connection, and we knew there had to be a better way to match couples. That’s when the first idea for So Syncd was born—a dating app based on the 16 personality types. The app launched in 2020 and quickly gained popularity. We were overjoyed to hear stories of people finding their soulmates and forming connections unlike any they had experienced before. But as the app continued to grow, we realized that there was much more work to be done.